08 - The One About Market Segments And Messaging
We're getting sick of staying inside. Steven shares his thoughts about market segments and messaging for Browse Me Later. Dan shares his thoughts about market segments and messaging for Nodewood. We fawn over Derrick Reimer a lil' bit, because he's great about picking market segments and messaging.
2:20 - Steven is refining his target market segment and messaging.
9:20 - Derrick Reimer, and a masterclass in messaging.
17:40 - The day job(s) get in the way of Nodewood.
19:00 - Recording videos for Nodewood marketing.
23:00 - Falling into the trap of A/B testing & personalization.
26:40 - Planning Nodewood's future based on users and critical features.